Web Accessibility in Switzerland: Why You Can No Longer Ignore It
Web accessibility (a11y) consists of designing and developing websites that people with disabilities can use autonomously. In Switzerland, this has become a strong expectation, and an obligation for the public sector. But it is also a massive business asset.
The Direct Impact on Your SEO
Google is, technically, a deaf and blind user. All optimizations you make for accessibility (strict H1/H2 title hierarchy, "Alt text" on images, color contrast, semantic HTML5 code) directly help Google's algorithm to better understand and rank your site.
WCAG Standards (Web Content Accessibility Guidelines)
To be compliant, you must follow precise rules:
- Ensure a contrast ratio of at least 4.5:1 for regular text.
- Ensure fully keyboard-accessible navigation (without a mouse).
- Never relay information solely through color (e.g.: underline links, don't just make them blue).
- Provide subtitles for all your promotional videos.
A Social Responsibility
About 1.8 million people in Switzerland live with a disability. Ignoring accessibility is equivalent to physically closing your shop's door to 20% of the population. Digital inclusion is one of the pillars of modern web ethics.
Is Your Site Accessible?
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