01 Visual Hierarchy: Guiding the Eye
Our designers apply these principles to every project.
02 Fitts's Law: Size and Distance
CTA buttons must be at least 48px on mobile.
03 Cognitive Load: Simplify Without Impoverishing
Each additional choice increases cognitive load by 40%.
04 Micro-Interactions and Feedback
A button that changes colour on hover — these details build trust.
05 Test with Real Swiss Users
Let's plan your user tests with a multilingual panel.