01 Hreflang: The Most Misimplemented Attribute
85% of multilingual Swiss sites have hreflang errors. Our web solutions automatically generate correct hreflang tags.
02 Localised vs Universal Slugs
Use /en/web-solutions/ not /en/solutions-web/. Translated slugs improve CTR by 18%.
03 Content Architecture per Market
Don't translate — localise. The German-speaking and French-speaking markets have different search behaviours.
04 Multilingual Sitemap and Google Search Console
Set up separate GSC properties for each language.